Privacy Policy

MBGLIVE respects your privacy and is committed to handling personal information fairly, securely and transparently.

Who we are

MBGLIVE
Kemp House, 152–160 City Road, London, EC1V 2NX, United Kingdom
Email: info@mbglive.co.uk

Information we collect

Depending on how you use our store, we may collect your name, email address, phone number, billing and delivery address, order and transaction details, account details, marketing preferences, device/browser information, IP address, site activity and information you provide when contacting us, joining our mailing list or requesting a back-in-stock notification.

Payment-card details are processed by our payment providers and ecommerce platform; we do not need to store full card details ourselves.

How we use information

to process orders, payments, delivery, returns and customer-service requests;
to operate, secure and improve our website and services;
to prevent fraud and protect our legal rights;
to meet accounting, tax and other legal obligations;
to send service communications about your orders or account;
to send marketing where you have consented, or where otherwise permitted by applicable law, and to record your preferences;
to provide back-in-stock notifications and measure the effectiveness of our website and marketing.

Legal bases

We rely on one or more lawful bases depending on the purpose: performance of a contract, compliance with legal obligations, our legitimate interests in operating and improving our business, and consent where consent is required, including for certain marketing and non-essential tracking.

Service providers

We use service providers that help us run the store and communicate with customers, including Shopify for ecommerce, Klaviyo for email marketing and customer communications, payment providers, delivery carriers, analytics/security providers and professional advisers where needed. These providers may process personal information on our behalf or as independent controllers where applicable.

International transfers

Some providers may process information outside the United Kingdom. Where required, appropriate safeguards are used for international transfers.

Marketing

You can unsubscribe from marketing emails at any time using the unsubscribe link in an email or by contacting us. Withdrawing marketing consent does not affect service messages that are necessary for an order or account.

Cookies and similar technologies

Our website uses cookies and similar technologies. Some are necessary for the store to function, while analytics or marketing technologies may be used to understand site use and improve communications. Where consent is legally required, non-essential technologies should only be used in line with the choices you make through the available privacy or cookie controls.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, fraud-prevention and dispute-resolution requirements. Retention periods vary by record type.

Your rights

Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to the use of your personal information, and to data portability. Where processing is based on consent, you can withdraw that consent at any time.

If you have concerns, contact us first at info@mbglive.co.uk. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

Children

Our store is not intended to knowingly collect personal information from children who cannot lawfully provide the relevant consent. If you believe a child has provided personal information to us inappropriately, contact us.

Changes to this policy

We may update this policy when our services, providers or legal obligations change. The latest version will be published on this website.